I see your point. I think the phrasing would be "View ads or the newspaper industry will KILL ITSELF!" because they aren't adapting. That analogy does make sens

I see your point. I think the phrasing would be "View ads or the newspaper industry will KILL ITSELF!" because they aren't adapting. That analogy does make sense, but the difference lies in that a physical newspaper presells ads, so if you never see them they don't care. But in digital, they don't get paid until you see them, so they do care. Really blocking ads in the physical newspaper hurts whoever bought the ads, blocking them online hurts the actual newspaper. Maybe newspapers should adapt and presell ad space on their pages! (My university online paper does this because pageviews are so low that they wouldn't earn a dime on adsense. The local businesses who prebuy ads effectively sponsor the website).