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Yeah my bad. I'll take REI.com for example. If 99% of their traffic goes to the blog and doesn't purchase anything, they are very happy with that. Even with 0 p
by soared 10y ago
Yeah my bad. I'll take REI.com for example. If 99% of their traffic goes to the blog and doesn't purchase anything, they are very happy with that. Even with 0 purchases those eyeballs are potential customers that are very aware of the brand, what it does, and they actively visit the site. This is potential revenue, and now the problem is: How do we convert readers into purchasers? Which is a much simpler question than: How do we drive more traffic?
So I think its easier to take existing traffic and profit off of it by selling it (ads) or selling to it. Those are easier options than first getting the traffic, then taking those steps.
- Silhouette 10y agoSo I think its easier to take existing traffic and profit off of it by selling it (ads) or selling to it. That may be true, but if we assume for the sake of discussion that ad blockers are effective and visitors using them won't generate revenue that way, that only leaves selling to those people in one way or another. If you're running some sort of e-commerce site, that's fine, though I'm guessing we're talking about quite different kinds of commercial site in this case. There probably aren't a lot of e-commerce sites that also use major ad networks in conjunction with their content marketing as a significant source of revenue. Likewise if you have some sort of referral scheme available, you can essentially replace ads with some form of product placement that is less likely to be blocked and let someone else do the actual selling. But what about purely informational sites, or something like a review site that wants to be seen to be impartial and therefore doesn't want to use direct affiliate marketing links for products under review?