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> Something as simple as a multi-step transaction process Amazon UK has an horrid check-out process that omits any clickable bail-out links, should you want to
by dingaling 10y ago
> Something as simple as a multi-step transaction process
Amazon UK has an horrid check-out process that omits any clickable bail-out links, should you want to back-up to change something you have to edit the URL bar.
They also only provide a total for all postage, on one page, with no break-out of what applies to which item ( from multiple vendors ).
I assume it's meant to be slick and non-distracting but it feels like a greased laundry chute through which you are sliding...
- gohrt 10y ago> I assume it's meant to be slick and non-distracting well, yes, non-distracting from completing checkout using the most-expensive options.
- grogenaut 10y agoThey rolled out a go back to browsing mode in the us a few months ago on checkout. I think they looked at the data about how often people want to add one more item especially with the hated "Add on item" and prime. Also how often carts were being abandoned anyway to add more items.