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I consider myself pretty cynical by nature, and I still found this Ryanair example rather astonishing: https://twitter.com/Jelliott08/status/430777503360491520?

• JadeNB 11y ago
  It's mentioned in the article: > Whereas Ryanair once placed the insurance opt-out option in a drop-down menu of passengers’ home countries — between Denmark and Finland — it now simply gives passengers the option of adding insurance.