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IMO, to combat ad-blockers is a silly effort. This is my reasoning: people that install ad-blockers do so for two reasons: privacy concerned and/or annoyed by a
by bikamonki 10y ago
IMO, to combat ad-blockers is a silly effort. This is my reasoning: people that install ad-blockers do so for two reasons: privacy concerned and/or annoyed by ads. If these people would not install the ad-blocker, they would most likely 'still' ignore the ads (the brain is a brilliant ever-adapting ad-blocker!!!). On a pay-per-click model, they'd be wasting prints on a segment very unlikely to click. On a pay-per-print model, it is an opportunity to turn the argument on their favor and tell their advertizers: hey, we are going to charge more per print b/c we now target a narrower segment 'most likely' to see and click your ads.
- cstavish 10y agoWhile I largely agree with you, not all ads need to be clicked in order to be considered effective by the advertiser. Look at a Coca-Cola billboard, for instance. There's no action item to call this number TODAY, etc. Just brand reinforcement... And that's valuable to many companies.
- bikamonki 10y agoGood point. I do read that lately this 'brand building' is the key value offered by ad vendors. Although I am not so sure of its effectiveness (ROI), maybe its just a sales tactic in response to a dying business model (PPP & PPC). Yet, this is another subject.
- soared 10y agoI pretty much agree, but just got bothered by 'pay per print'. Impression is the word you're looking for.