Most people (even many programmers) have no idea how much software costs. This minor feature you want? It'll take a couple of hours to design, a few more hours

Most people (even many programmers) have no idea how much software costs. This minor feature you want? It'll take a couple of hours to design, a few more hours to implement, you need to test it, write docs for it, and all of a sudden the better part of a week is gone. Even at a very cheap rate that quickly adds up to way more than most people are willing to give...