Exactly. They were too beholden to the goal of the debit card to just bump that to a phase 2 feature and finish out the core of the app (chore tracking). If the

Exactly. They were too beholden to the goal of the debit card to just bump that to a phase 2 feature and finish out the core of the app (chore tracking). If they were able to get actual end users with regular usage and a sub-par payment model, they could have kept the momentum going to get to the goal. The real takeaway here is get people using your stuff as early as possible, and add to that product incrementally - don't wait for everything to be perfect before launching (the enemy of good is perfect).