There are some places where writing kickass software, demonstrating it, and clearly and honestly answering technical questions about it will cause a person to p

There are some places where writing kickass software, demonstrating it, and clearly and honestly answering technical questions about it will cause a person to perform effectively in their job. There are other places - a surprising number of them - where effective internal marketing and sales skills are needed. Those are probably the communication skills that patio11's clients are lacking.