Some people here are commenting on how bad the idea is. There are worse ideas out there that did and continue to do so much better. The problem here I think wa

Some people here are commenting on how bad the idea is. There are worse ideas out there that did and continue to do so much better. The problem here I think was defining the MVP with a timeline. They could have just started with some virtual currency (like a point system) ... kids don't care about money or points as long as they accumulate something. This virtual currency or point system could have been used by parents to say to their kids "if you get 20 points I'll hand you a $20 bill". You can make an app like that pretty fast, independent of any "partner ecosystem" and then if the idea lifts off then invite the big players into your ecosystem. Everything they did was opposite.