I've seen tons of fake-sounding reviews tagged with "Verified Purchase" lately. I think this is only a small impediment, since the seller gets most of the money

I've seen tons of fake-sounding reviews tagged with "Verified Purchase" lately. I think this is only a small impediment, since the seller gets most of the money back from buying their own product. They just have to have fake reviewers actually buy the product and then reimburse them.