Did you read the article? It specifically mentioned that firms/fake reviewers use Verified Purchases as a method of building authenticity and believability. Spe

Did you read the article? It specifically mentioned that firms/fake reviewers use Verified Purchases as a method of building authenticity and believability. Specifically: "The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases."