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You can filter Amazon reviews by "Verified Purchase" which, unless someone tells me differently, at least means the product was purchased. It's annoying but tho
by themartorana 10y ago
You can filter Amazon reviews by "Verified Purchase" which, unless someone tells me differently, at least means the product was purchased. It's annoying but those reviews feel a bit more honest.
- joshstrange 10y agoIt means Amazon facilitated sending the product which AFAIK also covers when companies "give" reviewers free product so I don't really trust those a whole lot more, maybe a little more but it's not perfect.
- hueylewis0 10y agoDid you read the article? It specifically mentioned that firms/fake reviewers use Verified Purchases as a method of building authenticity and believability. Specifically: "The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases."
- Magnets 10y agoAFAIK companies can provide discount codes for reviewers to "buy" the product but there is a limit to the discount amount.