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In my experience with marketing two-sided marketplaces you need to focus your messaging / outreach around the more scarce asset, the "catalyst asset", let's cal

by aresant 10y ago

In my experience with marketing two-sided marketplaces you need to focus your messaging / outreach around the more scarce asset, the "catalyst asset", let's call it. The catalyst asset in this case is developers. If Starfighter's system / gamification can actually identify incredible developers, that are also amenable to looking at job offers, the recruiters will be banging down your door. Right now the Starfighter landing page is recruiter centric, the "For Engineers" and "Play Now" are low contrast menu items at the top. Further confusing the issue for your catalyst audience is that your player-centric funnel is called Stockfighter.io and yet most of the mentions (including this one) are of Starfighter. I think you'd get a lot of engineer's attention if you kept it as simple as "Play engineering games developed by experts. Winners get a better job." PS - Considering how many times you guys have been / will be at the top of HN why don't you consider adding a "Try Starfighter. Get a better job." button to the right side of the blog as a call to action so all these lovely clicks aren't wasted?

patio11 10y ago
The day we can credibly promise "Winners get a better job." we will have that exact sentence on our website, tended to by a team of people whose only responsibility is finding more players, paid salaries out of the stupefyingly large rivers of money that sentence implies. A pre-requisite to being able to truthfully say it is figuring out how to run a quirky take on a recruiting company. Until we feel comfortable on that, we don't have to maximize for reach, and certainly don't want to overpromise. ("Come use our fake stock exchange. It may not crash! Some people find it intellectually interesting! There exists a non-zero possibility that you might have a fun conversation with a geek in which that stock exchange and your career goals will feature prominently." is about what we can promise right now.)

by aresant 10y ago

patio11 10y ago

The day we can credibly promise "Winners get a better job." we will have that exact sentence on our website, tended to by a team of people whose only responsibility is finding more players, paid salaries out of the stupefyingly large rivers of money that sentence implies. A pre-requisite to being able to truthfully say it is figuring out how to run a quirky take on a recruiting company. Until we feel comfortable on that, we don't have to maximize for reach, and certainly don't want to overpromise. ("Come use our fake stock exchange. It may not crash! Some people find it intellectually interesting! There exists a non-zero possibility that you might have a fun conversation with a geek in which that stock exchange and your career goals will feature prominently." is about what we can promise right now.)