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Marketers and ad buyers are moving away from Vine

20 points by uptown 11y ago

peonicles 11y ago
> Some Vine stars charge as much as six figures for a branded Vine, a pricey bet for buyers. 6 figures, for 6 seconds of video. Sounds about right.
kdamken 11y ago
People were still using Vine?
- TillE 11y ago
  It's pretty good for when you basically want an animated GIF with sound. Works well for cute animal clips that wind up on Tumblr. But I don't see how you get a viable business model out of that.
  - chatmasta 11y ago
    Yeah, no way you could get a business out of GIFs right? http://techcrunch.com/2016/02/16/giphy-closes-55-million-series-c-at-a-300-million-post-money-valuation/ http://techcrunch.com/2016/02/16/giphy-closes-55-million-ser... (In all seriousness, I think the recent GBoard is an example of how gifs can play a central role in the user's OS, which is prime real estate)
    - toomuchtodo 11y ago
      Investment != business.
      - nametakenobv 11y ago
        No, it sums the line of thinking in startups pretty well. Convince suckers to give you money, spend $25,000/employee on lunches. Figure out how to be profitable "later". It shouldn't be hard. You can write code after all!
      - chatmasta 11y ago
        Agreed, but most investors will not part with that kind of money unless they believe in the plan for turning it into way more money (... at least I hope so.) Of course, some investors are idiots, so you have to take their confidence with a grain of salt. But the past decade has proved that there is value to building a large and loyal userbase. As long as big companies continue to acquire those userbases for large price tags, investing in the userbases can remain a justifiably smart idea.
    - big_youth 11y ago
      From the article "Shockingly enough, Giphy is not yet monetizing." At this point I would say it's more of a platform than a business.
a_small_island 11y ago
Can't even read the article with the distracting autoplay vines repeating over and over. Worse than autorepeat gifs.
- notatoad 11y ago
  I strongly recommend the "Desktop AMP" chrome extension, which automatically redirects to the AMP version on any news site that has it. In addition to suppressing stupid embeds, it cleans up the formatting and skips paywalls. https://chrome.google.com/webstore/detail/%E2%9A%A1%EF%B8%8F-desktop-amp/igokgmnkplcfgnegidccbgmlnecaffhh?utm_source=chrome-app-launcher-info-dialog https://chrome.google.com/webstore/detail/%E2%9A%A1%EF%B8%8F...
  - cylinder 11y ago
    My gripe with AMP is I can't share the link.
swang 11y ago
Maybe because their video player takes forever to load and so you go off and do something else and then all of a sudden you get a REALLY LOUD VIDEO playing in one of your tabs that you can't find and it's some dude yelling FUUCCKKKKKKK for 6 seconds.. or something. Then it autoplays forever. Edit: Does anybody get this problem? Vines take forever for me to load so I can imagine how many people just don't bother if this happens for everyone.

20 points by uptown 11y ago

> Some Vine stars charge as much as six figures for a branded Vine, a pricey bet for buyers. 6 figures, for 6 seconds of video. Sounds about right.

kdamken 11y ago

People were still using Vine?

TillE 11y ago
It's pretty good for when you basically want an animated GIF with sound. Works well for cute animal clips that wind up on Tumblr. But I don't see how you get a viable business model out of that.
- chatmasta 11y ago
  Yeah, no way you could get a business out of GIFs right? http://techcrunch.com/2016/02/16/giphy-closes-55-million-series-c-at-a-300-million-post-money-valuation/ http://techcrunch.com/2016/02/16/giphy-closes-55-million-ser... (In all seriousness, I think the recent GBoard is an example of how gifs can play a central role in the user's OS, which is prime real estate)
  - toomuchtodo 11y ago
    Investment != business.
    - nametakenobv 11y ago
      No, it sums the line of thinking in startups pretty well. Convince suckers to give you money, spend $25,000/employee on lunches. Figure out how to be profitable "later". It shouldn't be hard. You can write code after all!
    - chatmasta 11y ago
      Agreed, but most investors will not part with that kind of money unless they believe in the plan for turning it into way more money (... at least I hope so.) Of course, some investors are idiots, so you have to take their confidence with a grain of salt. But the past decade has proved that there is value to building a large and loyal userbase. As long as big companies continue to acquire those userbases for large price tags, investing in the userbases can remain a justifiably smart idea.
  - big_youth 11y ago
    From the article "Shockingly enough, Giphy is not yet monetizing." At this point I would say it's more of a platform than a business.

a_small_island 11y ago

Can't even read the article with the distracting autoplay vines repeating over and over. Worse than autorepeat gifs.

notatoad 11y ago
I strongly recommend the "Desktop AMP" chrome extension, which automatically redirects to the AMP version on any news site that has it. In addition to suppressing stupid embeds, it cleans up the formatting and skips paywalls. https://chrome.google.com/webstore/detail/%E2%9A%A1%EF%B8%8F-desktop-amp/igokgmnkplcfgnegidccbgmlnecaffhh?utm_source=chrome-app-launcher-info-dialog https://chrome.google.com/webstore/detail/%E2%9A%A1%EF%B8%8F...
- cylinder 11y ago
  My gripe with AMP is I can't share the link.

swang 11y ago

Maybe because their video player takes forever to load and so you go off and do something else and then all of a sudden you get a REALLY LOUD VIDEO playing in one of your tabs that you can't find and it's some dude yelling FUUCCKKKKKKK for 6 seconds.. or something. Then it autoplays forever. Edit: Does anybody get this problem? Vines take forever for me to load so I can imagine how many people just don't bother if this happens for everyone.