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The company behind Sublime really fascinates me. Given how many developers I've seen use Sublime, in the modern age of social media I'm so surprised SublimeHQ

The company behind Sublime really fascinates me. Given how many developers I've seen use Sublime, in the modern age of social media I'm so surprised SublimeHQ is still invisible. They hardly do any marketing that I've seen online, no social media engagement, nothing. Not necessarily a bad thing, but Sublime just seemed -primed- to be that sort of company with a hyper-engaged user base.

ryanmaynard 10y ago
IIRC, its just one person; Jon Skinner.
- bshimmin 10y ago
  Definitely at least one other person: http://www.sublimetext.com/blog/articles/sublime-text-3-build-3103 http://www.sublimetext.com/blog/articles/sublime-text-3-buil... And despite their lack of "social media engagement", they do have a Twitter account (@sublimehq) with nearly sixty thousand followers - and they tweet just about as regularly as updates for Sublime Text are released!
  - nikolay 10y ago
    Jon Skinner [0] Will Bond [1] Jon's only GitHub project is funny: [2] [0]: https://github.com/jskinner https://github.com/jskinner [1]: https://github.com/wbond https://github.com/wbond [2]: https://github.com/jskinner/test1 https://github.com/jskinner/test1
  - arviewer 10y ago
    > Definitely at least one other person Just wondering how it would be if it was less than one... How sublime would that be?
- hudell 10y ago
  Three years ago, Jon Skinner mentioned it was a "3 person company"
TrisM 10y ago
It's just like Sriracha-Sauce!
galfarragem 10y ago
"Good products don't need advertisement".
- actsasbuffoon 10y ago
  Tell that to the Amiga. A long read, but demonstrates that even amazing products die with crappy advertising: http://arstechnica.com/series/history-of-the-amiga/ http://arstechnica.com/series/history-of-the-amiga/
  - deleted 10y ago
    [deleted]
- outside1234 10y ago
  Well, until a real competitor like Visual Studio Code comes along, then they do. :)
  - galfarragem 10y ago
    But "good products become obsolete also."
  - d0100 10y ago
    VSCode is still a bit far from ST. I still can't use VSCode for Go programming since it will randomly cause BSOD's, as well as several file-size and file-saving issues.
    - marpstar 10y ago
      Maybe it is for Go, but for TypeScript and F#, it's better than anything else out there.
      - Keats 10y ago
        PyCharm is really good for TypeScript as well, but probably not as good as VSCode.
pointernil 10y ago
"If you want to be heard speak quietly." Looks like it works IF you have something to say, the topic is an important one and your audience knows how to listen... and all the others are yelling. (the translation into the zeit-geist of marketing deliberately not provided) Also every time this under-marketing and under-hype of sublime comes up I wonder if we already reached the stage were semi-objective and subjective evaluation of tools is not enough to legitimate their use, if some sort of "hype" is necessary to release users from the burden of own evaluation and decision making... Is marketing and hype a feature? Is there maybe a generation of developers missing the pure joy of using under-hyped yet powerful hidden-gems? Also: code-editors lagging at text input with the history leading to this funny state of affairs must be an entry in the encyclopedia technica for this civilization. ;) /scnr
brandall10 10y ago
Probably because their success is essentially due to 1) picking up the ball that TextMate dropped and 2) there really aren't any alternatives that are truly competitive when it comes to both features, plugins, and speed, esp. across multiple platforms.
- eddiecalzone 10y ago
  When moving away from ST2 (too many workspace/plugin issues), I strongly considered Atom. With plugins, I could replicate nearly everything I had spent a couple years setting up in ST2 config and plugins. But then I landed a contract using vim, and found it has more functionality than both, if you're willing to spend the time. I especially like being able to SSH/Tmux into a session from a tablet remotely and pick up where I left off, even over slow connections.

ryanmaynard 10y ago

IIRC, its just one person; Jon Skinner.

bshimmin 10y ago
Definitely at least one other person: http://www.sublimetext.com/blog/articles/sublime-text-3-build-3103 http://www.sublimetext.com/blog/articles/sublime-text-3-buil... And despite their lack of "social media engagement", they do have a Twitter account (@sublimehq) with nearly sixty thousand followers - and they tweet just about as regularly as updates for Sublime Text are released!
- nikolay 10y ago
  Jon Skinner [0] Will Bond [1] Jon's only GitHub project is funny: [2] [0]: https://github.com/jskinner https://github.com/jskinner [1]: https://github.com/wbond https://github.com/wbond [2]: https://github.com/jskinner/test1 https://github.com/jskinner/test1
- arviewer 10y ago
  > Definitely at least one other person Just wondering how it would be if it was less than one... How sublime would that be?
hudell 10y ago
Three years ago, Jon Skinner mentioned it was a "3 person company"

TrisM 10y ago

It's just like Sriracha-Sauce!

galfarragem 10y ago

"Good products don't need advertisement".

actsasbuffoon 10y ago
Tell that to the Amiga. A long read, but demonstrates that even amazing products die with crappy advertising: http://arstechnica.com/series/history-of-the-amiga/ http://arstechnica.com/series/history-of-the-amiga/
- deleted 10y ago
  [deleted]
outside1234 10y ago
Well, until a real competitor like Visual Studio Code comes along, then they do. :)
- galfarragem 10y ago
  But "good products become obsolete also."
- d0100 10y ago
  VSCode is still a bit far from ST. I still can't use VSCode for Go programming since it will randomly cause BSOD's, as well as several file-size and file-saving issues.
  - marpstar 10y ago
    Maybe it is for Go, but for TypeScript and F#, it's better than anything else out there.
    - Keats 10y ago
      PyCharm is really good for TypeScript as well, but probably not as good as VSCode.

pointernil 10y ago

"If you want to be heard speak quietly." Looks like it works IF you have something to say, the topic is an important one and your audience knows how to listen... and all the others are yelling. (the translation into the zeit-geist of marketing deliberately not provided) Also every time this under-marketing and under-hype of sublime comes up I wonder if we already reached the stage were semi-objective and subjective evaluation of tools is not enough to legitimate their use, if some sort of "hype" is necessary to release users from the burden of own evaluation and decision making... Is marketing and hype a feature? Is there maybe a generation of developers missing the pure joy of using under-hyped yet powerful hidden-gems? Also: code-editors lagging at text input with the history leading to this funny state of affairs must be an entry in the encyclopedia technica for this civilization. ;) /scnr

brandall10 10y ago

Probably because their success is essentially due to 1) picking up the ball that TextMate dropped and 2) there really aren't any alternatives that are truly competitive when it comes to both features, plugins, and speed, esp. across multiple platforms.

eddiecalzone 10y ago
When moving away from ST2 (too many workspace/plugin issues), I strongly considered Atom. With plugins, I could replicate nearly everything I had spent a couple years setting up in ST2 config and plugins. But then I landed a contract using vim, and found it has more functionality than both, if you're willing to spend the time. I especially like being able to SSH/Tmux into a session from a tablet remotely and pick up where I left off, even over slow connections.