Facebook in many ways want to have and benefit from fake accounts and fake engagement. They're not really selling advertising, they're selling KPIs. Facebook i

Facebook in many ways want to have and benefit from fake accounts and fake engagement. They're not really selling advertising, they're selling KPIs. Facebook is the best platform because they deliver the best KPIs and so get a larger proportion of ad spend. Think about this: Company spends $X on digital branding campaign, then to make sure they can justify it to bosses etc. they spend $Y to get the views to go with the spend. Did customers benefit from or like the campaign? That's besides the point. Companies essentially pay people to watch their videos (AutoPlay in their FB feed).