I've "worked" on large volunteer-run art projects, and it's a lot like what you're describing. It's like a regular business with a hierarchy and people working

I've "worked" on large volunteer-run art projects, and it's a lot like what you're describing. It's like a regular business with a hierarchy and people working various job titles, except that no one gets paid, and we're all just there for the delightful "work culture". We're inspired to bust ass, and we really do work incredibly hard; it's just that we get "paid" in personal fulfillment and camaraderie rather than in money. Unfortunately we haven't figured out how to turn this stuff into a revenue-generating vehicle that would allow our "staff" to be paid in actual currency.