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I don't want to have to choose my platform based on where my readers might be. That's too bad, because if you don't target your writing style to your medium yo

I don't want to have to choose my platform based on where my readers might be. That's too bad, because if you don't target your writing style to your medium you're never going to have any readers. You're going to produce the literary equivalent of a Java desktop application: Generic, out-of-place no matter where it goes, and slightly tone-deaf, like a sentence in a foreign language that's gone through an automated translation system. Twitter is a social space with its own rules, traditions, and capabilities. Facebook is its own thing. Blogging is its own thing. Email is its own thing. HN comments are their own thing. Get these genres confused and you're gonna pull a Google Buzz. "Oh, I can derive a social network out of people's email address books and suddenly email will work just like Facebook!" Um, no. That's creepy and wrong, because my address book isn't my friends list, and email isn't like a Facebook status update. These days, my own favorite writing medium appears to be the HN comment. I can't really explain why. But the style is unique: This comment wouldn't work on Twitter, chopped up into a slew of 140-character haiku. It would make a poor blog post -- it's too dependent on HN context, it doesn't stand on its own, and I'm mortally afraid to try and title it. [1] It would scarcely make an article or a book -- that would require actual thought! My Facebook friends don't care about hypothetical issues in social media design. If I wanted to email this to people, what list of recipients would I choose, and how could I be sure that I wasn't just spamming them? Electronic media haven't diversified because we're somehow unable to figure out a standard. They've diversified because people like them that way. We like a variety of media, perhaps because the audience we find in one medium is never quite like the audience in another, and because the constraints of a particular medium help us to shape our creations. --- [1] Perhaps my problem with blogging as a medium is that blog posts need both a headline and a body. They say that every additional field in a form halves the response rate. When I'm in the mood to write a block of text I want to write, not waste time trying to sum up that writing with a pithy title and figuring out which tags to apply to it. The urge to be a writer is different from the urge to be a publisher or a librarian.

ggrot 17y ago
You and I don't disagree in the least. I never claimed as a publisher that I didn't want to write to a specific audience, just that I didn't want to write to a specific platform. The audience I want to reach doesn't hang out on just one reading platform unfortunately. You use one single web browser when you use twitter, facebook, blogging, email, buzz, and HN, don't you? You are standardizing on HTTP and HTML, but you already knew that. I am certainly not suggesting only ever using one platform to publish. In fact I specifically mentioned 3 as a strawman that I might use (flickr+twitter+blogger). They serve different writing styles, but are not necessarily different audiences. My wife might be interested in following all 3, you might only be interested in my blog. That makes sense. In the analogy to the internet, there are a million ways to run a website: apache, frontpage, nginx, blogger, geocities, angelfire. Yet, these websites all work in the same way at some level. I can read them all in one browser (*mostly), I can link between them, I can crawl and index them, and they all participate in the same DNS system making it easy to find them. PS: The need to choose a title for a blog post isn't really relevant - there is nothing about blogging that requires content to have specific titles. Some specific blogging packages do of course.
- mechanical_fish 17y ago
  You are standardizing on HTTP and HTML Indeed. That's an excellent point. If HTTP and HTML didn't exist, we would be compelled to invent them... as we were fifteen years ago when we did invent them. However, HTTP and HTML do exist. And all these other tools are already built on that common platform. So exactly what are we trying to further standardize? What remaining problem are we trying to solve? Because the remaining technical barriers to publishing the same text on (e.g.) Twitter, Flickr, and Blogger are very few: A bit of login hassle (ameliorated by persistent cookies), a bit of copying and pasting. You can automate even more of these keypresses away [1], but I suspect that such efforts are approaching the point of diminishing returns. Because the ultimate bottleneck to publishing the same content on multiple platforms isn't really the time required to paste it. It's the time required to recraft the content to fit each different medium, and the (far longer) time which you must spend living in each medium's community before you learn the difference between what is locally appropriate and what is painfully tone-deaf. --- [1] See, e.g., http://www.janrain.com/ http://www.janrain.com/.
- _delirium 17y ago
  I suppose I do want to write and read specific platforms, and it annoys me when people have stuff auto-propagate in ways that, as the grandparent mentions, are tone-deaf to the platform, like tweets auto-pushed as Facebook status updates, while totally failing to respect the conventions of Facebook status updates as a medium of discourse (you don't use #hashtags on Facebook, for example, and it's common to exceed 140 chars). Constraint matters, and different constraints produce different forms of media. (I'm a big fan of McLuhan on this.)

ggrot 17y ago

You and I don't disagree in the least. I never claimed as a publisher that I didn't want to write to a specific audience, just that I didn't want to write to a specific platform. The audience I want to reach doesn't hang out on just one reading platform unfortunately. You use one single web browser when you use twitter, facebook, blogging, email, buzz, and HN, don't you? You are standardizing on HTTP and HTML, but you already knew that. I am certainly not suggesting only ever using one platform to publish. In fact I specifically mentioned 3 as a strawman that I might use (flickr+twitter+blogger). They serve different writing styles, but are not necessarily different audiences. My wife might be interested in following all 3, you might only be interested in my blog. That makes sense. In the analogy to the internet, there are a million ways to run a website: apache, frontpage, nginx, blogger, geocities, angelfire. Yet, these websites all work in the same way at some level. I can read them all in one browser (*mostly), I can link between them, I can crawl and index them, and they all participate in the same DNS system making it easy to find them. PS: The need to choose a title for a blog post isn't really relevant - there is nothing about blogging that requires content to have specific titles. Some specific blogging packages do of course.

mechanical_fish 17y ago
You are standardizing on HTTP and HTML Indeed. That's an excellent point. If HTTP and HTML didn't exist, we would be compelled to invent them... as we were fifteen years ago when we did invent them. However, HTTP and HTML do exist. And all these other tools are already built on that common platform. So exactly what are we trying to further standardize? What remaining problem are we trying to solve? Because the remaining technical barriers to publishing the same text on (e.g.) Twitter, Flickr, and Blogger are very few: A bit of login hassle (ameliorated by persistent cookies), a bit of copying and pasting. You can automate even more of these keypresses away [1], but I suspect that such efforts are approaching the point of diminishing returns. Because the ultimate bottleneck to publishing the same content on multiple platforms isn't really the time required to paste it. It's the time required to recraft the content to fit each different medium, and the (far longer) time which you must spend living in each medium's community before you learn the difference between what is locally appropriate and what is painfully tone-deaf. --- [1] See, e.g., http://www.janrain.com/ http://www.janrain.com/.
_delirium 17y ago
I suppose I do want to write and read specific platforms, and it annoys me when people have stuff auto-propagate in ways that, as the grandparent mentions, are tone-deaf to the platform, like tweets auto-pushed as Facebook status updates, while totally failing to respect the conventions of Facebook status updates as a medium of discourse (you don't use #hashtags on Facebook, for example, and it's common to exceed 140 chars). Constraint matters, and different constraints produce different forms of media. (I'm a big fan of McLuhan on this.)