Absolutely agree. But the goal of this essay was to lay a foundation for designers and writers to start thinking about content, form and context. I tried my har

Absolutely agree. But the goal of this essay was to lay a foundation for designers and writers to start thinking about content, form and context. I tried my hardest to keep it concise while still touching on all fundamental points. Which was tough because this is such a fun topic. The original piece was almost double the current length. > Yes, iPad will allow to display the formless content into different layouts, but that's hardly impressive...any e-book reader should be able to do that soon. Sure, however the important point is that this is the first device to do this and be of a form factor we will want to spend intimate reading time with. None of the individual technologies in the iPad are unique, but the combination in this form factor, wrapped in Apple's well-considered OS/interface is. This is most definitely not trivial. I'm sure (and very much hope) that Amazon, et al follow up with similarly great devices. The more competition the better our experience (one hopes) as readers.