> In this light I think just producing my own content for Youtube is the smarter strategy. I have to acquire new skills, but who doesn't when they run a busines

> In this light I think just producing my own content for Youtube is the smarter strategy. I have to acquire new skills, but who doesn't when they run a business? This is the route it's going. Larger brands will hire professionals and celebrity hosts, but smaller guys can get in on the game as well (i.e. the "Will it Blend" videos). Sure, you'll probably have to do some ad spend to get some eyeballs to your videos, but it won't cost anywhere near what TV advertising does.