Many trucks are owned by the drivers and not part of a fleet. I don't know what the ratio is nationally but I can say locally it's probably in the range of 50%,

Many trucks are owned by the drivers and not part of a fleet. I don't know what the ratio is nationally but I can say locally it's probably in the range of 50%, maybe even more are owner-operators vs. company fleet. So this pricing model would make sense to target that market.