Apple might be viewed as a premium brand compared to Samsung/Moto/Lenovo/HP Samsung is in #2 spot in global brand valuation. Google, Microsoft, and Verizon rou

Apple might be viewed as a premium brand compared to Samsung/Moto/Lenovo/HP Samsung is in #2 spot in global brand valuation. Google, Microsoft, and Verizon round out top 5. http://www.digitaltrends.com/mobile/apple-is-the-most-valuable-global-brand-in-2015-followed-by-samsung-and-google/ http://www.digitaltrends.com/mobile/apple-is-the-most-valuab... EDIT: Upon a bit more research I find different valuations but still Samsung is up there.