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A book that helped me get into enterprise selling is SPIN selling by Neil Rackham. http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/1565114205 http://www.amaz
by ianpurton 10y ago
A book that helped me get into enterprise selling is SPIN selling by Neil Rackham. http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/1565114205 http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/156511420...
Based on research into the field of sales.
In summary one of the key differences for enterprise sales is that it's a long process with many people involved.