Back in the day, they were the easiest way to get people to find your site, and for other people to find your site. Things were so disconnected, web "rings" wer

Back in the day, they were the easiest way to get people to find your site, and for other people to find your site. Things were so disconnected, web "rings" were a viable strategy to navigate sites with shared interest. Also, their games and other sub sites were a pretty good draw as far as getting eyeballs to their site.