Nice analogy. I think this is why Steve Blank talk so much about founders 'getting out of the building'. The first instinct of a highly intelligent tech nerd w

Nice analogy. I think this is why Steve Blank talk so much about founders 'getting out of the building'. The first instinct of a highly intelligent tech nerd when faced with the challenges of a startup is to bury their head in code and not engage directly with the customer at all, i.e. focus solely on improving the product and not testing if there is a market for the product in the first place: http://startup-marketing.com/the-startup-pyramid/ http://startup-marketing.com/the-startup-pyramid/ Fortunately, Steve Blank has designed his 'Customer Development' roadmap to mitigate against this. For a brief, free synopsis, see: http://www.socrated.com/courses/4?home=1 http://www.socrated.com/courses/4?home=1 This was posted on HN recently enough, and it's brilliant. It sums up the entire Customer Devlopment roadmap quite nicely. I'd still recommend buying the book too though, also excellent.