If Google believes that these companies charge too high interest rates, why doesn't Google (or someone else) offer the same service but charge a lot less? They

If Google believes that these companies charge too high interest rates, why doesn't Google (or someone else) offer the same service but charge a lot less? They would end up helping poor people that need emergency money while driving the "predatory" lenders they so dislike out of business. By banning the ads they do not eliminate the need for emergency loans. It just means that those that need the emergency loans will not be able to get them anymore, or not be able to find the best deal for themselves, ending up worse off.