Can anybody speak to the strategic business advantage of rolling this out? Is it simply branding? A data play? Building a moat? It seems everyone wants their ow

Can anybody speak to the strategic business advantage of rolling this out? Is it simply branding? A data play? Building a moat? It seems everyone wants their own Sign In button. FB getting a Like button everywhere had a clear data advantage to them as it let them get analytics on where everyone went. Does this do something similar for Slack?