The difference between online advertising and print advertising is that the effectiveness of online advertising is more measurable. For decades the newspapers a

The difference between online advertising and print advertising is that the effectiveness of online advertising is more measurable. For decades the newspapers and TV networks overstated to companies the effectiveness of their ads. I'm not saying that was intentional, and maybe traditional media were the best advertising platform. But now that we can measure views and clicks, companies are learning that the news itself is not a great vehicle for selling ads, especially compared to web searches.