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So, higher quality ads should stand out, right? I've been toying with the idea of running a PPC campaign on Facebook, to compare the ROI to Adwords. Any advic

So, higher quality ads should stand out, right? I've been toying with the idea of running a PPC campaign on Facebook, to compare the ROI to Adwords. Any advice on how to avoid the pitfall of "low quality ads" that you find to be endemic?

Groxx 17y ago
Well, the Izzard / iPad connection is weak, illogical, and confusing. Avoid non sequitur connections, unless going for humor (and then beware that it's hard to do with small space). Insulting / offensive is bad too. I've found a number like that.