The assumption that cheap, standardized software is either cheap or standardized is a false one. Take the content-management space. For a complex site serving m

The assumption that cheap, standardized software is either cheap or standardized is a false one. Take the content-management space. For a complex site serving millions of viewers with 100k+ pages, off-the-shelf solutions can be quite expensive (when you account for the initial investment, the time-to-learn, the internal development work required to implement customizations) and often you need to customize the solution. In the end, you end up with a custom solution layered on top of a specific implementation (so, no standardization even if you started from the vanilla off-the-shelf). Implementing a tool that's specific to the needs of the company can turn out to be a reasonable decision.