I agree with the conclusion, but there's a little bit of disconnect between the that and the evidence the author's citing. The economics statistics are all reg

I agree with the conclusion, but there's a little bit of disconnect between the that and the evidence the author's citing. The economics statistics are all regarding a 1% increase in price. The astute may notice that the difference in price between a $0.99 app and a $1.99 app is slightly greater than 1%. The point behind the studies he cited was that an otherwise unnoticeable increase in price helped the bottom line. Those studies have nothing at all to do with app store pricing, which doesn't give you the option of even having a 1% increase in price. The top grossing category section of the argument was much more convincing.