I think your comment hits the nail on the head. I've worked with web apps for a long time and I quickly learned that all I was doing was writing software for so

I think your comment hits the nail on the head. I've worked with web apps for a long time and I quickly learned that all I was doing was writing software for some business process. This isn't the sexiest work or the most interesting, but it has never stopped me from doing interesting things. For example, I try constantly make less work for myself. So much of the code we write is boilerplate so I have various tools that generate as much code as possible. I have written mini languages that specify the important parts and then generate all of the plumbing around it. I won't run out of interesting problems until I can generate an application by specifying the important parts (to the business) and generating everything.