I think what makes it even more mildly amusing is how to deal with it. I remember shaking magazines out and pulling the cards out before reading. If you didn't,

I think what makes it even more mildly amusing is how to deal with it. I remember shaking magazines out and pulling the cards out before reading. If you didn't, then the pages would get flipped by the siffer subscription card's paper stock and you'd be unable to read some article. (Literally, the page would just start flipping over - it was so goddam infuriating sometimes when the card couldn't easily be removed because it was perforated and left a little tab behind that prevented the magazine from ever laying flat on the table!)