Well, the other side is that it seems quite pointless. I'm glad it's a simple popover, and not a full page video ad, and it responds nicely to escape. But all

Well, the other side is that it seems quite pointless. I'm glad it's a simple popover, and not a full page video ad, and it responds nicely to escape. But all that means is I've closed it half a second after it appeared, without reading, with nothing but a grunt of frustration over "yet another popover crap". Is that really the impression this site wants to make? Something unobtrusive in the sidebar that would let me keep reading, and then look at, I would be more inclined to even read...