You're making 2 arguments here: 1. Publishers can't compete if they behave ethically. If this is true, then the solution is simple: if you can't run your busin

You're making 2 arguments here: 1. Publishers can't compete if they behave ethically. If this is true, then the solution is simple: if you can't run your business ethically then close your business. However, I believe that it's entirely possible for publishers to compete ethically; there are, for example, plenty of business models besides selling ad space. 2. Publishers are only accomplices in serving malware. We can't ignore publisher's role in serving malware and blame the ad networks. Both the ad networks AND the publishers are to blame.