My understanding of Facebook advertising is that it's somewhat similar to this. I believe you are limited to $500/day budget until you prove yourself a trustwo

My understanding of Facebook advertising is that it's somewhat similar to this. I believe you are limited to $500/day budget until you prove yourself a trustworthy partner by building a reputation as such. You do this by running ads over a period of time to establish trustworthiness. It seems to work decently well, for some definition of decent that Facebook has. The point is that it removes the upside for a scammer: low friction entry point (good for scammers!) but limited ceiling: you're not gonna be able to do this to very many people. Remove the incentive by capping the upside, rely on reputation until that point. Feels like a pretty good service.