We're tackling a similar problem at Playa. I think it's a matter of collating services, and letting the user pick from what is important. It's half training and

We're tackling a similar problem at Playa. I think it's a matter of collating services, and letting the user pick from what is important. It's half training and half availability. I think it's great that services like Playa and Viv are working to allow smaller services both physical and digital to compete and become more discoverable.