> Don't undercharge (especially if you go desktop). This is incredibly important advice! Marketing & actually finding customers is the hardest part of the bus

> Don't undercharge (especially if you go desktop). This is incredibly important advice! Marketing & actually finding customers is the hardest part of the business, so if you only need a few customers, you'll be way ahead of the pack. I know someone who is selling a Photoshop Plugin for $100 and seems to be doing okay from it, even though that's more than the price of Photoshop Elements itself! If your product is valuable enough to your customer, they'll pay for it. If they're earning $100/hour & your product saves them even two hours of work, it's a no-brainer. > ... plus I have support emails to deal with. Don't forget this when considering your pricing. Some percentage of your customers will always need support, and you need to account for all those 15 minute blocks where you're helping people. If you're selling a $2 app, a single support email wipes out your earnings from several sales.