Given the open decision process (with a visual representation of the exact information and logic that went into a decision) it seems like someone could fairly e

Given the open decision process (with a visual representation of the exact information and logic that went into a decision) it seems like someone could fairly easily add a "reverse sort by price" or other more complex model. Of course that is assuming a single "price-sort" function could be applied across multiple domains. If each price-sort algorithm has to be implemented and delivered as a separate model it would take a lot longer and be a lot more tedious for both developers and users. I think the real question is -- how easy is this development process? A gui representation of the program is great, but a lot of times it is easier to deal with text if you have a well designed library. They mentioned it being like an app store, so what is in it for the developers? Selling apps, directing through your own store / affiliate links? It does look pretty cool, but when there are at least 5 established competitors implementation is everything. EDIT: I would like to add that this looks like a great combination of the logical analysis of soundhound, the mobility of siri, the ability to extend of facebook and alexa. It could definitely be a breakthrough. Still -- implementation. EDIT2: Follow-up questions starting at 16 min. Launching at the end of the year, working with select developer partners toward the end of the year. "What makes it something that makes our lives better rather than makes us talk to things we don't want to talk to." A: "Developers motivated by self interest to make things work smoothly". What is that self-interested motivation? They get to sell you stuff? What do they want to sell you? The most expensive thing that fits your query -- or maybe the thing that's $5 more expensive that should sell for $20 but that will sell for $25, or $30... I agree, based on that response, it sounds like even with developer interest in the platform it won't be developer interest to give you the best product, but developer interest to give them the most money.