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That was a very clever marketing campaign. (a) It piggybacks on 26 years' worth of Apple's ads, and Apple has had some of the best ads in history. (b) By pret
by kbob 17y ago
That was a very clever marketing campaign.
(a) It piggybacks on 26 years' worth of Apple's ads, and Apple has had some of the best ads in history.
(b) By pretending to leak the images, they created a buzz among the people who hunted down the whole series.
(c) By pretending to leak the images to news sites, they didn't have to pay for advertising.
- arn 17y agoall true... but note that this only works for news items that are news-worthy already. Someone sends me a "leaked" image about their uninteresting startup, I'm not posting it. :) That said, Valve should have released a new image every day, not all at once to 6 different sites.