Except all of the media companies are scared to do that, because they fear that not enough people are interested in their 'content' to pay, and they don't want

Except all of the media companies are scared to do that, because they fear that not enough people are interested in their 'content' to pay, and they don't want that point to be proven. There's more content these days than most people care for - to be honest, if 99% of sites were paywalled, I'd probably be far more productive and not surfing 'information' that is free for the sake of just existing.