At first I was not thinking the branded url shortening would be that big of a deal, but I admit I like seeing them. I don't have a problem with bit.ly links sin

At first I was not thinking the branded url shortening would be that big of a deal, but I admit I like seeing them. I don't have a problem with bit.ly links since I use tweetdeck to unshorten them before following them, but it's nice to know the target up front in the tweet.