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Beyond crisis: four ways public relations can reinvent itself
- ioanarebeca 10y agoJust to clarify: I changed the title because I thought there was much more to this story than what the author or publication chose as a title. IMHO It's an interesting analysis of how lean & design thinking can be applied to efficient content & communication. I think it goes beyond a niche discussion between public relations professionals. And from our experience with our startup, it's what a startup should look for when creating content or looking for efficient marketing solutions (whether in-house or outsourcing it).
- ioanarebeca 10y agoTitle edited back to show Forbe's title. But I think that it should have been more about how lean and design thinking can be applied to content and marketing.