"most of the $225 jeans is markup." I don't like your wording here. While you don't say it is "profit", it seems to suggest it. How a about costs for the sales

"most of the $225 jeans is markup." I don't like your wording here. While you don't say it is "profit", it seems to suggest it. How a about costs for the salesperson in the US? Rent for the store? Branding and marketing costs may be huge. I recently looked into hand made automatic watches. The main difference between the major brands and smaller (EU based) unknown brands seems to be marketing. You can't pick up a life style magazine of visit an airport without advertisement for watches. This costs money.