The reason this has been low on their priority list is that their organic SEO is amazing. Have you ever searched for a Google product and not found it on the fi

The reason this has been low on their priority list is that their organic SEO is amazing. Have you ever searched for a Google product and not found it on the first try? Google is the one company in the world for which SEO doesn't matter, because they can change the rules at any time. A query for "google finance" that doesn't bring up google.com/finance as the first hit will be recognized by all internal search engineers as broken, and relative weights of signals (and hence rankings) will be changed accordingly. A little uptweak on organic SEO plus a little downtweak on premeditated SEO and voila. This isn't even wrong, it's just the way it is.