Keep in mind that the vast majority of clothing is not sold at retail prices (and some of it is not sold ever). It depends on the brand, but maybe %20 is a good

Keep in mind that the vast majority of clothing is not sold at retail prices (and some of it is not sold ever). It depends on the brand, but maybe %20 is a good ballpark. Also, there are development costs, etc. Finally, the manufacturer isn't seeing $200. They only get the wholesale price (if they are lucky), or a percentage after the sale. With factories often needing payment upfront, and the brand not making money until after a sale occurs (if ever), there is a lot of risk that needs to be priced into the product.