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I'm confused as to why Netflix would need to A/B test their thumbnails. If people are browsing thumbnails, I think they would already be paying subscribers. Is
by Gaelan 10y ago
I'm confused as to why Netflix would need to A/B test their thumbnails. If people are browsing thumbnails, I think they would already be paying subscribers. Is there a business reason for doing this?
- Alphasite_ 10y agoHelp customers find content they like and keep them around. If you run out of content, why wouldn't you cancel your subscription?
- cuchoi 10y agoIf you use their service more it is less likely that you will cancel it.