5 ms·
The Power Of A Picture
- pmlnr 10y agoSo the "don't judge a book by it's cover" doesn't reach enough people these days.
- mixedCase 10y agoDid it ever?
- rdancer 10y agoI have just enough experience with marketing to be able to avoid images that are shit. All their loser images are shit. The author of the article is on the right path, faces full of emotions and cultural relatability is important. The best teasers (and snapshots are just the most minimalist teasers) make a promise to (1) tell a story that is (2) relevant to me and (3) fits my mood. The problem with video snapshots is that everybody is so freaking good. We're spoiled by every random tube site doing image recognition and automatically A/B testing frames from videos and serving the most popular. Big budgets are spent on promoting movies and TV. So a lay analysis like this cannot possibly begin to scratch the surface.
- mark_l_watson 10y agoNice! A/B testing carried to its logical conclusion. I would not have thought of dynamically rating thumbnail images, but once I read the article, it was 'of course' they would do that.
- nihonde 10y agoNetflix: 2016 and we still don't let you sort by rating or filter out media you've already seen.
- justinsaccount 10y agoSorting by rating can be subjective, but it is odd that it doesn't hide things you've already seen. There's even a 'Watch it again' category that is populated by things that you watched and rated highly.
- nihonde 10y agoThere's nothing subjective about withholding the ability to sort/filter by ratings. And it's obvious that users should be able to mark content as "watched" even if you didn't watch it on Netflix. I generally like Netflix, but when I'm wading through 100s of movies and television programs that I've already seen, or that have 1 or 2 stars, my loyalty to Netflix is greatly diminished. Meanwhile, they waste time and money on algorithmic recommendations that are, in my experience, almost completely useless. (And I've bothered to rate a lot of content in the hope of improving their recommendations, too.) I want to turn on Netflix (or an alternative), hide all the watched content, hide everything below three stars, sort by highest-to-lowest rating. It's not difficult.
- paavokoya 10y agoDon't get me started on Netflix's UX problems.. that video player?? I've seen cloned illegal streaming sites with better players. Requiring Silverlight to run? They put up so many barriers to entry it's a surprise they ever got a market.
- prashnts 10y agoNetflix has a HTML5 player now, afaik. Works alright on Safari. Agreed RE streaming sites though!
- Gaelan 10y agoI'm confused as to why Netflix would need to A/B test their thumbnails. If people are browsing thumbnails, I think they would already be paying subscribers. Is there a business reason for doing this?
- Alphasite_ 10y agoHelp customers find content they like and keep them around. If you run out of content, why wouldn't you cancel your subscription?
- cuchoi 10y agoIf you use their service more it is less likely that you will cancel it.