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It's also about branding and imaging. First, NPR gets its name out there more by always having it attached to the URL. Second, I'm much more likely to click an
by lmkg 17y ago
It's also about branding and imaging. First, NPR gets its name out there more by always having it attached to the URL. Second, I'm much more likely to click an n.pr link that was passed along to me third-hand because I know it belongs to NPR, whereas I tend not to click bit.ly links because I have no idea where they link to. Another benefit is that if they own the link, they can track it.
- KWD 17y agoAt first I was not thinking the branded url shortening would be that big of a deal, but I admit I like seeing them. I don't have a problem with bit.ly links since I use tweetdeck to unshorten them before following them, but it's nice to know the target up front in the tweet.