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Most college newspapers actually outsource the content management and hosting for their websites to a company called College Publisher (owned by Viacom). Colle
by rohin 17y ago
Most college newspapers actually outsource the content management and hosting for their websites to a company called College Publisher (owned by Viacom).
College Publisher takes 100% of the advertising revenue in exchange for hosting the site and providing a CMS for "free". It's a small but lucrative niche for Viacom.
By not giving up 100% of its online advertising revenue, this paper is actually well ahead of its peers.
- adelevie 17y agoIn this regard, you are absolutely right. The decision not to use College Publisher a few years back was very smart. However, the system is relatively old and tough to extend. These are solvable problems, assuming you have a capable web staff to handle it.
- HannibalLecter 17y ago>By not giving up 100% of its online advertising revenue, this paper is actually well ahead of its peers. Most colleges see very little in terms of revenue from advertising. They charge enough to cover expenses and wouldn't dream of changing their pricing to become profitable.
- awa 17y agoI doubt a college newspaper would rake in the moolah with online advertisement. I remember my college paper getting most of their paid ads from local restaurants and businesses They don't look very smart by not taking Viacom on their offer and then asking for a volunteer web developer to work on the site.